In "Hype" by Kalle Lasn wanted the readers to know how advertisements can be a mental pollutant and how it can effect you in your daily lives. Advertisements are everywhere like T.V, banners, radio, buses, billboards, stadiums and etc. Lasn explains how you cant escape advertisements to find peice and quiet. "Every day an estimated 12 billion display ads, 3billion radio commercials and 200,000 TV commercials are dumped in North America's collective unconscious"stated by Lasn. Advirtisements are there anywhere you go and cant be escaped.
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